Author: Scott Heiser
For the last 30 years, Scott has been translating “tech-speak” into regular everyday English for small business owners at every age level, on every skill level and at every income level on computer technology. Scott’s vision for education, evangelism, entrepreneurialism, and empowering small business owners is apparent when you meet him. He prides himself on being “the resource”, and will share everything he knows about being an entrepreneur, starting a business and Internet technology with anyone who asks.

How to Use Google Analytics Acquisition Reports to Know Where People Are Coming From

Do you want to know how people are finding your website? Do you want to learn more about Acquisition reports in Google Analytics? When you know your biggest traffic sources, you have a better idea of where to spend your time and money. In this article I’ll share how Google Analytics Acquisition reports can help […]This post How to Use Google Analytics Acquisition Reports to Know Where People Are Coming From first appeared on Social Media Examiner.Social Media Examiner – Your Guide to the Social Media Jungle …read more

Posted in Technology - Social Media

Hacked By HolaKo

Are you using Instagram for business? Do you want to know what works? You can maximize your chances of Instagram success by watching what’s working for others. In this article I’ll show you five examples of businesses growing their Instagram followers. #1: Invite Engagement Starbucks definitely doesn’t have a growth problem. They’re one of the […]This post 5 Marketing Lessons From the Fastest-Growing Businesses on Instagram first appeared on Social Media Examiner.Social Media Examiner – Your Guide to the Social Media Jungle …read more

Posted in Technology - Social Media

Facebook Post Frequency: How to Find Out What Works

Are you wondering how often to post on your Facebook page? Do you know whether Facebook post frequency or content has a bigger impact on engagement? Here at Social Media Examiner, we did some testing, and dug into our Facebook metrics. What we found are some very interesting things about Facebook reach, posting frequency and […]This post Facebook Post Frequency: How to Find Out What Works first appeared on Social Media Examiner.Social Media Examiner – Your Guide to the Social Media Jungle …read more

Posted in Technology - Social Media

How to Use Twitter Animated GIFs to Improve Your Marketing

Does your Twitter marketing need a new twist? Have you considered using Twitter animated GIFs in your tweets? Twitter’s newest feature lets you include animated images, called GIFs, in your tweets. Twitter animated GIFs add more interest to images and are a great way to gain exposure on Twitter. In this article you’ll discover three […]This post How to Use Twitter Animated GIFs to Improve Your Marketing first appeared on Social Media Examiner.Social Media Examiner – Your Guide to the Social Media Jungle …read more

Posted in Technology - Social Media

New Pinterest Messages: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? New Pinterest Messages Encourage Conversations: “When someone shoots you a pin, you’ll be able to reply with a […]This post New Pinterest Messages: This Week in Social Media first appeared on Social Media Examiner.Social Media Examiner – Your Guide to the Social Media Jungle …read more

Posted in Technology - Social Media

Instagram Success: How a Marketer Grew a Loyal Following With Instagram

Do you want to grow your business using Instagram? Are you wondering how to build a loyal following? I interview Chalene Johnson for this episode of the Social Media Marketing podcast and explore how she amassed a following of 365,000 on Instagram. More About This Show The Social Media Marketing podcast is a show from […]This post Instagram Success: How a Marketer Grew a Loyal Following With Instagram first appeared on Social Media Examiner.Social Media Examiner – Your Guide to the Social Media Jungle …read more

Posted in Technology - Social Media

10 Twitter Tactics to Increase Your Engagement

Do your tweets get noticed? Are you getting enough engagement on Twitter? Twitter’s true value is in its engagement. Unless people are engaging with you on Twitter, you’re wasting your time. In this article I’ll share 10 tweeting techniques that lead to better engagement. #1: Keep Tweets Under 110 Characters Twitter’s legendary character restriction seems […]This post 10 Twitter Tactics to Increase Your Engagement first appeared on Social Media Examiner.Social Media Examiner – Your Guide to the Social Media Jungle …read more

Posted in Technology - Social Media

4 Steps to Implementing a Social CRM Strategy

Are you using social media to improve your customer service? Is your current Customer Relationship Management process inefficient? A fine-tuned social customer service strategy increases customer engagement. In this article I’ll share four easy steps for developing a social CRM strategy. Why a Social Media CRM Strategy? Just about everybody uses social media in their […]This post 4 Steps to Implementing a Social CRM Strategy first appeared on Social Media Examiner.Social Media Examiner – Your Guide to the Social Media Jungle …read more

Posted in Technology - Social Media

How to Use the New LinkedIn Header Image for Profiles

Have you noticed the new images at the top of LinkedIn profiles? Do you want to grab people’s attention and really show them who you are? LinkedIn recently released header images, also called hero images, to its premium account holders and is slowly rolling them out to everyone. In this article you’ll discover how to […]This post How to Use the New LinkedIn Header Image for Profiles first appeared on Social Media Examiner.Social Media Examiner – Your Guide to the Social Media Jungle …read more

Posted in Technology - Social Media

Facebook Pages App Changes: What Marketers Need to Know

Do want to manage your Facebook page no matter where you go? Have you downloaded the newest Facebook Pages app? The most recent update to the Facebook Pages app lets you quickly see important data about your Facebook page. In this article you’ll discover how eight updates to the Facebook Pages app make managing your […]This post Facebook Pages App Changes: What Marketers Need to Know first appeared on Social Media Examiner.Social Media Examiner – Your Guide to the Social Media Jungle …read more

Posted in Technology - Social Media